UX Challenges in Automotive Interfaces

Automotive UI is one of the most demanding design disciplines. You're designing for a user who is, by definition, doing something else while using your interface. That's a fundamentally different challenge from any other digital product.

Eyes on the Road, Fingers on the Screen

Every interaction must be completable in under 2 seconds of visual attention. This constraint forces a kind of design clarity that teaches you a lot about interface design in general.

Two Modes, One System

For TYR, we designed a dual-mode system: a precision driving mode with minimal UI, and an exploration mode for when the vehicle is parked or in autonomous operation.